Customer Experience
"There is only one boss. The customer." Sam Walton
The KB&A team has conceived, developed and implemented numerous innovative transformations to the digital and customer experience for aviation and B2C clients.
Branding & Strategy
Developed all-new brand identity program for Continental Airlines, across all customer touchpoints. Included aircraft livery and interiors, service items, uniforms, signage and airport interiors. Awarded I.D. Magazine's Best Environment and IFSA Best Class of Service.
Developed all-new brand identity program for Continental Airlines, across all customer touchpoints. Included aircraft livery and interiors, service items, uniforms, signage and airport interiors. Awarded I.D. Magazine's Best Environment and IFSA Best Class of Service.
Developed all-new brand identity program for Continental Airlines, across all customer touchpoints. Included aircraft livery and interiors, service items, uniforms, signage and airport interiors. Awarded I.D. Magazine's Best Environment and IFSA Best Class of Service.
"Your brand is a story unfolding across all customer touch points." Jonah Sachs
Boyd developed and implemented Continental Airlines' new brand in 1992, still in existence at United Airlines 27 years later. She also developed airport brands for DFW, CLE, IAH and HOU, and airline sub- brands such as Continental Airlines' BusinessFirst, US Airways' Envoy Class, Northwest Airlines' World Business Class, and Alitalia's Prima Eurobusiness and Magnifica.