BRANDING

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"Identity is cause; brand is effect." - Larry Ackerman

 

The KB&A team developed the Continental Airlines brand, still in use at United Airlines today. The team also has developed numerous airline brands for classes of service, and four airport brands. Brand development begins with strategy, and is informed by market research & analytics, all areas in which the team has strong expertise. We would love to help you transform your brand, or develop a new one!

STRATEGY

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"However beautiful the strategy, you should occasionally look at the results." - Winston Churchill

 

Brand development and customer experience begin with strategy, and are informed by market research & analytics as well as customer satisfaction research, all areas in which the team has strong expertise. We would love to help you transform your brand and/or customer experience, or develop a new one!